I’m a
stickler for good customer service and am of the opinion that we should always
speak up when service falls short of reasonable expectations.
Since
starting my Shopper’s Joy blog nearly two years ago, I have taken up customer
service issues with various retailers and service providers with rather mixed
responses.
In the
fledgling days of my blog, I experienced problems with both Sainsbury’s and
Greggs, both of whom I sent letters of complaint, in addition to featuring them
on the blog. I was pleased to report that both responded promptly and
reasonably sympathetically, assuring me that they would address the issues
raised and sending some handy vouchers by way of apology.
Long before
my blogging days, I occasionally had cause to approach a company, either by
letter or phone call, with regard to poor customer service, sometimes receiving
an appropriate response, although at other times being totally ignored. It is
fair to say that since any complaint that I’ve made has been shared on the
public domain, responses are much more forthcoming. Thank goodness for the
likes of Twitter, Blogger et al.
In the days
when our grievances were only aired behind closed doors, companies had the
option of brushing any complaints under the carpet, in the belief that they
would be unlikely to become common knowledge. Although some firms have always
responded well to reports of customer dissatisfaction, others have had to
improve their reactions in the light of social media. Let’s face it, when we’ve
had a poor experience, first and foremost we want an understanding reply,
backed up by the promise that future service will be improved.
It is true
to say that sometimes it is only an individual employee or isolated branch of a
chain that lets customers down, but if the company as a whole does not respond
positively to criticism, they risk being given a bad name.
More
recently, I blogged about my experience of two different branches of the Hungry
Horse pub/restaurant chain. One branch couldn’t have been more helpful and
friendly; whilst the other gave the impression that they really couldn’t be
bothered with my custom. On this occasion I cut straight to the blog without
directly contacting the company and lo and behold, the manager of the poorer branch
responded with a request for further details so that she could resolve the
issue. The only sad part is that despite an encouraging first response, I never
heard from her again. For the record this was The Star at Gillingham in Kent –
just so you know!
Needless to
say I have not returned there since!
In the last
couple of weeks, a trip to my local B&Q store resulted in me leaving
without my intended purchase, following what I can only describe as total
indifference from the staff.
My attempt
to by a floral arrangement in an odd-shaped pot was thwarted, when staff could
not supply the means of transporting said pot without either crushing or
totally losing its contents. A request for a box resulted in being presented
with the most pointless, shallow example of its kind known to man – totally
useless. An additional colleague was summoned who shrugged off the request with
a kind of ‘haven’t-got-anything-hard-luck’ attitude. Right, thanks for your
help guys!
Interestingly,
however, a single tweet about my trip elicited a response from the B&Q help
team, promising to investigate the matter. Great! Trouble is I’m still waiting
for the result of that one …
And now BT
is in the doghouse. My recent move saw me cut my ties with this company – a
more expensive transaction than I would have thought. Watch this space for more
news on this one.
So the
point of all my waffling? Well, I have several in fact:
- When you
receive poor service, do speak up; it’s the only way to get things improved.
- If you
have access to social media, then use it! Pushing your complaint into the
public domain increases your chance of a response.
- If you
are a company on the receiving end of a complaint, then for goodness sake
acknowledge it, investigate it, improve on it and say sorry! Remember, ignoring
a complaint is just another form of poor customer service!
Which
companies do you find are good or bad at handling complaints?