I’m always
a bit sceptical when I notice that a product’s packaging has been drastically
changed. Is the product inside the same, or has that been changed too, either
for the better or worse? Has the size of the product sneakily been reduced? Or
has the packaging been made to look more stylish in order to justify a price
increase?
I was
formerly a big fan of Boots No7 Stay Perfect Smoothing and Brightening Eye
Base, but when I
went to buy a new pot, I found it came in a smaller compact. The smaller
packaging means that there is no longer room to include the handy little
applicator that used to be provided. OK, so this wasn’t the greatest of
applicators, but it was useful to remove all of the product from the edges of
the pot. It’s true; it’s actually easier to blend the creamy base over the
eyelid with a finger, but the reduced pot size, means smaller surface area of
the product (sorry if I’m getting a bit technical), which in turn means I can’t
get a good ‘sweep’ at the eye base to apply it.
The real
question is, however, am I actually getting less of the product, or does the
smaller packaging just create this illusion? I can’t really answer that, as
unlike many other make-up brands, No7 doesn’t state the weight on the packaging.
I’m also
disappointed with the new bottle for No7 Beautiful Skin Eye Make Up Remover as the old version used to come with
a pump dispenser, but now it’s just in an ordinary bottle. The dispenser
allowed me to get just the right amount of remover on a cotton wool pad, but
with the new version I invariably end up with too much. Is this just a ploy to
make me use the remover more quickly, so that I have to buy it more often?
Well, it won’t work. I’m off to find a new brand – I’ll let you know how I get on.
Follow
me on Twitter @shoppersjoy
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