I Want More!

When it comes to loyalty cards, I’m a serial collector, as many a blog post has demonstrated. It’s little surprise then, that when I heard about the Morrisons’ Match & More card, I just had to grab one and find out, well more.

Strictly speaking, this is not so much of a loyalty card as a price match tool. When shoppers get their card swiped at the checkout, the grocery spend is compared with Tesco, Sainsburys’, Asda, Aldi and Lidl – a selection of supermarkets that just sent the automatic spellchecker on my computer into meltdown!

Always looking to save valuable pounds!

If you would have spent less at these stores, then the difference (with an added zero) is converted to points and put on your card. My first shop with the card could have theoretically been 54p cheaper elsewhere (despite the fact that I targeted offers), and so earned me 540 points. Once I have accumulated 5000 points I will qualify for a £5 voucher.

When I first heard the details about the card, I was unsure whether the benefits would be worthwhile, but considering I’m already a tenth of the way to getting my first £5 following a relatively small grocery shop, it could prove quite handy.

In addition to the ‘match’ points, I’ve spotted a few items in store for which extra points are awarded and you also get 10 points for every litre of fuel that you buy at a Morrisons’ garage.

But what really struck me when I picked up my new temporary card and accompanying leaflet, was that Morrisons actually provide customers with a choice of ways to register – either online, by post (postage paid) or by dropping off the completed form to a box in store. Following previous posts bemoaning companies that only expect customers to communicate with them online, this was a breath of fresh air. After all, there are still people (some of my more elderly relatives included) that either do not have or cannot use the Internet. Well done Morrisons!