A Move To Morrisons

Since moving to a new, more rural location last year, my shopping habits have changed somewhat.

At my old home, I did my main grocery shopping at the local Tesco Extra, with smaller top-up shops at Sainsburys’ and the Co-op, but all that has changed since the move.

My current nearest Tesco is rather smaller than the Extra at which I once shopped, with far fewer product lines on the shelves, making it impossible to replicate all my most common buys. Although the store can meet a lot of my needs, it falls short on others.

Similarly, I have neither a Sainsburys’ or Co-op within easy reach, so have needed to look elsewhere. Attempts at buying groceries in Aldi failed dismally, I couldn’t get on with their products at all, and although I like Lidl better, the journey to the nearest branch is too far to justify any savings. And when it comes to grocery shopping, I’m not a fan of doing it online, as I like to scrutinise the meat, carefully select the fruit and veg and take the time to mull over relevant offers.

Therefore, my weekly shop now tends to be divided between the smaller Tesco, and Morrisons’, as there is a large branch of this store near to said Tesco.

On my first few visits to Morrisons I tentatively tried a selection of own brand products, as well as selecting some well-known labels that were on offer. I decided that many of the products were of good quality and therefore represented good value, an opinion further enhanced by the introduction of the Match and More card. This loyalty card price-matches your purchases not only with other leading supermarkets, but also with Aldi and Lidl, converting any extra money that you have paid on your comparable Morrisons’ shop to points, which then accumulate until you have sufficient to be awarded a £5 voucher. Despite targeting many own brand and offer items in my shop, I always seem to earn points, and have received several £5 vouchers, further reducing my shopping bill.

In addition to this, Morrisons have been sending me a variety of additional money-off vouchers through the post – they’re really making an effort to gain custom!

I’ve now also become a fan of certain of their own brand products. Here are a few of my favourites:

Morrisons Laundry Gel (Bio) 540ml (up to 18 washes) for just £1.75 – just as good as the Ariel version in my opinion and much cheaper!

Morrisons Pure Fabric Conditioner £1.50 (up to 42 washes) is a great bargain buy that leaves my laundry really fresh.

Morrisons Bolognese Sauce 725g for 99p, we actually preferred this to many other makes that we have tried.

Morrisons Chilled 100% Fruit Juices, 1-litre bottles, 3 for £3 (£1.29 each), not only are these really tasty, but there is such a great range of flavours. In addition to the normal apple, orange and pineapple, I love the apple and mango, Clementine, apple and pear and red grape and berries.

I’m also a big fan of their deli items, such as vegetable samosas and olive selections, and am pleased to see that their meat tends to be sourced from British farmers.

It would definitely seem that I’ll be doing much more of my weekly shopping in Morrisons in the future.