Wednesday, 12 February 2014

Loyalty Vouchers – The Reply

As a follow on from Monday’s post, bemoaning the short expiry date on some of the loyalty vouchers printed at the Sainsbury’s checkout, I’d like to share with you some comments I have received from the store.

They remarked, “I am sorry to hear you have been unable to take advantage of some of them (vouchers) and understand this can be frustrating to find they have expired when you are shopping. We know a lot of customers shop weekly and therefore find these vouchers appropriate and appreciate receiving them each time they shop.  We are trialling different types of offers and validity periods to ensure we meet our customers' needs. I have logged your comments on our internal system and they will be shared with our marketing team.  They take all customer feedback into consideration when issuing similar coupons in future.”

Pleased as I am to receive a prompt response, I do feel this is still all a bit vague. I was not saying I did not shop weekly at the supermarket, just not on the same day each week, so was missing out on valuable offers.

I sincerely hope that they will be reviewing the expiry dates soon, to make it better for all their customers. I look forward to that Sainsburys.

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