I’m a big fan of loyalty cards as regular readers will know, My purse houses a fine collection, all of which are put to good use. But as with everything in life, there is always room for improvement as I have discovered.
Recently, I’ve started buying the larger part of my food shopping in Sainsburys, following the discovery of several products and prices that I prefer to those at Tesco – my previous store of choice. When my Nectar card is swiped, I’m invariably presented with a selection of vouchers printed at the till point, my favourite being those giving me extra points on or money off my entire shop. However, there is a drawback with these, and that is the expiry date.
Suppose I shop on a Wednesday one week, the vouchers issued (with the exception of those for specific products) expire the following Wednesday. Now that’s fine if I want to shop the same day the following week, or even a day of two before, but not if that week I would like to do my shopping on, say, Thursday.
Surely the point of a loyalty card or vouchers is that they are to thank you for your loyal custom. Therefore, if I’m buying a trolley full of shopping each week in Sainsburys, I should be rewarded whatever day of the week I shop. The answer would be to ensure that the vouchers in question are issued with the end date of the following week, meaning they are valid for your shopping on any day in that week.
I’m not of my mother’s generation where I have set days for things. I like to vary my shopping day in line with whatever else I may need to do, but don’t expect to lose out on an offer just because one week I shop on a Tuesday and the next a Wednesday. So come on Sainsburys, review this dating policy!
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